Plynth

Overview

Plynth is a self-initiated concept — a storefront for personalised music gifts. The brief we set ourselves: make choosing a thoughtful gift feel as considered as receiving one. No endless grids, no decision fatigue. A short, guided conversation that ends in something worth wrapping.

This is a concept build, not a shipped client project. The metrics above are measured from the working prototype, and the storefront is real — but Plynth is not a live business.

Challenge

Gift commerce usually fights the customer: too many SKUs, too many filters, and a checkout that forgets why they came. The hard part wasn't the catalogue — it was the configuration. How do you let someone shape a one-of-a-kind product without making them feel like they're filling in a form?

Approach

• A headless architecture — a composable commerce backend behind a Next.js storefront, so the buying experience could be designed without the constraints of a template theme.
• An AI configurator that takes a handful of plain-language prompts (the occasion, the person, a feeling) and proposes a track list, sleeve, and note. The model drafts; the buyer refines. It never takes the pen away.
• Restraint as a feature — one decision per screen, generous space, and a running preview so the gift always feels tangible.

Outcome

The prototype loads fast and stays quiet. The configurator turns a vague intention into a finished product in under a minute, and the whole flow holds a single, calm voice from first prompt to confirmation. It's the clearest demonstration of how Koha pairs headless commerce with restrained AI: the technology does the work, and the customer feels only the ease.